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3 Doors Down
Published: February 2004
Story: Jeff Royer
Photo: Press Photo

3 Doors Down are so hot right now that they're making hit albums by mistake. After selling an unbelievable nine million albums in just three years, the jeans-and-T-shirt rockers decided to follow up 2002's triple-platinum Away From the Sun with a live EP. Much to their surprise, the novelty project, aptly titled Another 700 Miles, quickly shot up the Billboard Top 200, where it remains three months later.
"It's done better than we ever expected," admits 3 Doors Down guitarist Matt Roberts during a recent Fly interview, his thick Mississippi accent making him sound more like a bad Al Gore impression than an international rock star. "We didn't plan on it being a huge smash. We just wanted to give something a little extra to the fans for the holidays.
"It was just one of those things where our second record was doing well for us, and we felt like we wanted to add a little something for the fans that already had both records. It was kind of a segue," he drawls. "A lot of fans have seen us live, and a lot still haven't. We just wanted to express and show that we are a touring, live band. ... If you haven't seen the show, take a listen to it on the record." It's difficult to put your finger on what it is that's making 3 Doors Down such a phenomenon. On one hand, their no-frills music isn't particularly groundbreaking. But then how do you explain the fact that six singles - from their breakthrough smash "Kryptonite" to more recent hits like "When I'm Gone" and "Here Without You" - have hit No. 1?
Roberts doesn't know either. "We don't try for any kind of sound consciously. I don't know. Whatever it is, I hope it stays around," he chuckles.
"I don't know if it's an innate thing, maybe," Roberts adds. "We listen to music just like anybody else does, but at the end of the day, I think as a writer you're going to write what your passion is and what really lies inside. There's only so much influence that you can gain from the current what's-going-on-right-now as far as music-wise. There's not much I'm willing to absorb."
Maybe that's what fans find so attractive - that the band remains true to its classic rock roots, that 3 Doors Down is as much Bad Company as it is Creed. It's rock and roll with just a hint of drama and not one ounce of irony. Metaphors need not apply; this is textbook rock and roll to be taken at face value.
International rock stars or not, the members of 3 Doors Down look more like they should be giving your engine an overhaul than writing the most-played rock song of the year (2003's "When I'm Gone"). "Yeah, there's been a lack of image for the band, sure, but the rate of success measured against the lack of image - it just doesn't really matter," Roberts insists, offering up his 10 million albums sold as evidence. "To be honest, I don't care. If I can go to McDonald's and have somebody not notice me and I'm still the same happy guy in my band, it's all the better."
If the band reminds you of your mailman, or your softball coach, or your neighbor from, you know, three doors down, well, that's because they are. They're five average Joes, as Roberts will be the first to admit.
"We're just normal guys, man, just trying to deal with this like anybody else would. We just try to get along with everybody and be fair and nice to our fans," he explains. "It's just been perfect for us because we don't have the riots or anything like that. We don't have to deal with that, man, so it's all good. We just get along with everybody.
"And why not? We do what we love," he figures. "Nobody's really given to any kind of arrogance or anything like that because at the same time we know that there's always bigger and better, and we're lucky and humbled to be where we're at, and we just want to continue being part of [our fans' lives] in the future." Once their current tour wraps up early this month, 3 Doors Down will retreat to their hometown of Escatawpa to begin work on their third full-length album, which, if all goeswell, could be out by the end of the year. While Roberts can't and won't talk about the new material, he will discuss the band's plans once they're done recording: tour until the Mississippi runs dry.
"It's been difficult for people to understand the level of dedication that goes behind being in a tour bus every day with your whole entourage and crew and everybody else. It's a lot of work. It really is," he says. "At the same time, I feel fortunate to be able to wake up and do it every day. It's one of those things that's really a must, in my opinion."
At any rate, it's got to be better than punching a time clock. "You're damn right it is," Roberts laughs. "Exactly." Also on the band's calendar is a March video shoot for the third single from Away From the Sun, the ballad-esque title track. So even when they manage to get off of the road for a few months, 3DD have no time for frivolous things like "relaxing" or "sitting still." "There's always pressure," Roberts sighs. "What's life or a job without pressure? That motivates and stimulates us to keep going and writing music.
"There's been a few months off here and there," he continues. "We signed our deal in '99, so it's been five years we've been a national touring band. For five years, it seems like it's really come and gone overnight. Every now and then you get that time off, but I don't think there's been a true moment of reflection yet." When you're one of the biggest rock bands in America, with a current No. 1 single, two albums in the Top 200, and a mantle full of every award short of a Grammy, there's nowhere to go but down. But this super-band has yet to find its kryptonite, says Roberts, so don't count them out any time soon.
"Sustaining is the key. Once you start smashing all those other goals on the way, you kind of go to the level of sustainment. Just staying in the boat right now is what we want to do," he states. "And we're having fun. As long as we can keep paving our career and things go nicely, I think that's the goal at this point."

 

 

 

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